Tag: audience

News & Publishing

Beyond the Paywall: Future Valuation of News

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By Gretchen A. Peck

News pay models seem to be caught in a publishing purgatory. Newspaper publishers have the need to make content accessible, shareable, viral even. And yet, much of it is nestled behind paywalls, some of which have been erected with greater success than others. This quagmire — coupled with the decline of mass-appeal advertising in favor of highly targeted campaigns — presents a bleak future for newspapers if these unsustainable models aren’t overhauled. But determining how to valuate content is only half the challenge. First, news enterprises have to figure out how best to prove that value to potential new subscribers.

Read more at: https://www.editorandpublisher.com/news/beyond-the-paywall-future-valuation-of-news/

Published by Editor & Publisher magazine, July 2014

News & Publishing

Events are paying off for publishers

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By Gretchen A. Peck

Publishers understand the need to diversify, and there are plenty of smart channels in which to extend editorial brands, including live and virtual events. Events have the potential to unlock new revenue, solidify audience engagement, and bolster advertisers’ integrated marketing campaigns.

But hosting events is risky business. A poorly attended one can quickly put a dent in an otherwise healthy P&L. One marred by poor planning can damage a publication’s brand or turn off event sponsors. Logistically speaking, events are complicated to plan, market, and execute.

Here publishers share 5 hard-won tips for making events a success.

Read more at: https://www.pubexec.com/article/events-are-paying-off-publishers/

Published by Publishing Executive magazine, December 2014

News & Publishing

Data-Driven Publishing

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By Gretchen A. Peck

Sophisticated knowledge about your readers — how they consume your content and what they care about — can lead to compelling opportunities for advertisers.

Read more at: http://digitaleditions.napco.com/publication/?i=195935#{“issue_id”:195935,”page”:26}

Published by Publishing Executive magazine, February 2014

 

News & Publishing

Igniting the Base: Reimagining Circulation

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By Gretchen A. Peck

Circulation, as a newspaper organization discipline, is so much more complex now than it was even 20 years ago, when the Internet and digital media were in their infancy. The roles and responsibilities have changed, and the skills that the new breed of circulation professional must possess are diverse, dynamic, and often data-driven.

Read more at: http://www.editorandpublisher.com/feature/igniting-the-base-reimagining-circulation/

Publishing by Editor & Publisher magazine, March 2014