News & Publishing

Events are paying off for publishers

By Gretchen A. Peck

Publishers understand the need to diversify, and there are plenty of smart channels in which to extend editorial brands, including live and virtual events. Events have the potential to unlock new revenue, solidify audience engagement, and bolster advertisers’ integrated marketing campaigns.

But hosting events is risky business. A poorly attended one can quickly put a dent in an otherwise healthy P&L. One marred by poor planning can damage a publication’s brand or turn off event sponsors. Logistically speaking, events are complicated to plan, market, and execute.

Here publishers share 5 hard-won tips for making events a success.

Read more at: https://www.pubexec.com/article/events-are-paying-off-publishers/

Published by Publishing Executive magazine, December 2014

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s