News & Publishing

The Side Hustle: What Do Newspapers Gain by Having Their Journalists Appear on TV and Radio?

By Gretchen A. Peck

For the penultimate segment on “Hardball with Chris Matthews” each weeknight, Matthews queries his panel of journalists and pundits—often with at least one reporter representing a major-market newspaper—challenging them, “Tell me something I don’t know.”

His branded phrase not only introduces the segment, it exemplifies one of the benefits of having journalists appear as guests on broadcast news programs. Reporters remain excellent sources themselves of researched, vetted and well-sourced information. Their appearances and expertise on the topics of discussion lend both content and credibility to broadcast news programs.

And there are obvious professional gains for the journalist—who has a brand and a byline to protect—and to the newspaper’s brand, which benefits from audience reach and an opportunity to evangelize its reporting.

Still, as some newspaper journalists have learned, appearing on broadcast news programs can occasionally come with some unwanted attention too.

Read more at: http://www.editorandpublisher.com/feature/the-side-hustle-what-do-newspapers-gain-by-having-their-journalists-appear-on-tv-and-radio/

Editor & Publisher magazine, October 2018 issue

 

 

News & Publishing, Printing and Imaging

Data, Technology and Digital Readers are Shaping How the Printed Newspaper Looks Today

By Gretchen A. Peck

If newspaper design had a motto, it might be: “Stick to the format. The design and layout is the brand.”

And that remains true today with iconic titles of newspapers rendered in familiar fonts and layouts that are distinctive in their own right. Think of how familiar and distinctive a title like USA Today is when you flip through the pages. The color, the layout, the way the headlines grab your attention—all part of the brand.

Newspaper publishers, by and large, have always understood this. But the notion that printed newspapers’ design should never deviate from the template is being challenged, and it’s because of digital and mobile publishing and the rising cost to paper. Still, that hasn’t stopped publishers from experimenting with their print product.

Read more at Editor & Publisher magazine: http://www.editorandpublisher.com/feature/data-technology-and-digital-readers-are-shaping-how-the-printed-newspaper-looks-today/

 

 

News & Publishing, Printing and Imaging

Data, Technology and Digital Readers are Shaping How the Printed Newspaper Looks Today

By Gretchen A. Peck

If newspaper design had a motto, it might be: “Stick to the format. The design and layout is the brand.”

And that remains true today with iconic titles of newspapers rendered in familiar fonts and layouts that are distinctive in their own right. Think of how familiar and distinctive a title like USA Today is when you flip through the pages. The color, the layout, the way the headlines grab your attention—all part of the brand.

Newspaper publishers, by and large, have always understood this. But the notion that printed newspapers’ design should never deviate from the template is being challenged, and it’s because of digital and mobile publishing and the rising cost to paper. Still, that hasn’t stopped publishers from experimenting with their print product.

Read more at: http://www.editorandpublisher.com/feature/data-technology-and-digital-readers-are-shaping-how-the-printed-newspaper-looks-today/

 

 

News & Publishing

Companies Bringing Added Value to Newspapers

By Gretchen A. Peck

It’s no fun being the news when you’re tasked with reporting the news. It’s a strange placement for the newspaper industry these days, as many around the world talk of its evolution, its future, its challenges, and more sensationally, its demise. It’s an uncertain yet exciting time, during which innovation may enable newspapers (no matter the method of delivery) to redefine themselves and flourish in their new forms.

Editor & Publisher compiled a list of organizations that are not just banking on a healthy future for news, but are developing products, services and, perhaps, new best practices for newspaper publishers.

Read more at: http://www.editorandpublisher.com/feature/companies-bringing-added-value-to-newspapers/

Published by Editor & Publisher magazine, October 2013

News & Publishing, Printing and Imaging

Lean Manufacturing: Doing More with Less in the Pressroom

By Gretchen A. Peck

Efficiency is precisely why Dow Jones & Company, Inc. prints The Wall Street Journal at strategic points across the nation. The obvious benefit is that it “gets the Journal closer to our customers,” according to vice president of production Larry Hoffman. There was a time when the publisher operated its own printing plants — 17 back then — but today it relies more heavily on print suppliers, bringing the total number of sites printing The Wall Street Journal (and a mounting volume of commercial print) to 26, Hoffman said.

Read more at: https://www.editorandpublisher.com/feature/doing-more-with-less-in-the-pressroom/

Published by Editor & Publisher magazine, May 2014