News & Publishing

Newspapers 2020: How are newsrooms preparing for the next decade of publishing?

By Gretchen A. Peck

More than a year has passed since the New York Times’ newsroom published “Journalism That Stands Apart: The Report of the 2020 Group.” The report was intended to define “the newsroom’s strategies and aspirations” and laid out arguments for initiatives like nurturing more reader participation; creating more visually stimulating, multimedia journalism; and committing to greater collaboration between the newsroom and the publisher’s product teams.

Overall, the report provided interesting insight on what the Times was planning for its future, so we couldn’t help but wonder what other newspapers had on their agenda for 2020. E&P reached out to several newspapers across the country and asked them to share.

What variables do you think will have the most influence on how well your newspaper performs—in both revenue and audience—in the coming two years?

Read more at: http://www.editorandpublisher.com/feature/newspapers-2020-how-are-newsrooms-preparing-for-the-next-decade-of-publishing/

News & Publishing

Beyond the Paywall: Future Valuation of News

By Gretchen A. Peck

News pay models seem to be caught in a publishing purgatory. Newspaper publishers have the need to make content accessible, shareable, viral even. And yet, much of it is nestled behind paywalls, some of which have been erected with greater success than others. This quagmire — coupled with the decline of mass-appeal advertising in favor of highly targeted campaigns — presents a bleak future for newspapers if these unsustainable models aren’t overhauled. But determining how to valuate content is only half the challenge. First, news enterprises have to figure out how best to prove that value to potential new subscribers.

Read more at: https://www.editorandpublisher.com/news/beyond-the-paywall-future-valuation-of-news/

Published by Editor & Publisher magazine, July 2014

News & Publishing

Igniting the Base: Reimagining Circulation

By Gretchen A. Peck

Circulation, as a newspaper organization discipline, is so much more complex now than it was even 20 years ago, when the Internet and digital media were in their infancy. The roles and responsibilities have changed, and the skills that the new breed of circulation professional must possess are diverse, dynamic, and often data-driven.

Read more at: http://www.editorandpublisher.com/feature/igniting-the-base-reimagining-circulation/

Publishing by Editor & Publisher magazine, March 2014