News & Publishing

Data-Driven Publishing

By Gretchen A. Peck

Sophisticated knowledge about your readers — how they consume your content and what they care about — can lead to compelling opportunities for advertisers.

Read more at:{“issue_id”:195935,”page”:26}

Published by Publishing Executive magazine, February 2014


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s