News & Publishing

Business Record: Magazine highlights publishing industry in Des Moines

https://businessrecord.com/Content/Default/-All-Latest-News/Article/Magazine-highlights-publishing-industry-in-Des-Moines/-3/248/59838

Publishing Executive magazine featured Des Moines as a “City Spotlight” in its August issue.

The article, titled “Fertile Ground for Publishing,” lays out the benefits of doing business in the city, from the Forbes rankings to the low unemployment rate, and how that has related to the publishing industry.

“The Midwest may be renowned for its slower pace of life, but one shouldn’t confuse that for apathy,” writes the author, Gretchen Peck. “All of these Des Moines publishing houses reflect the local culture: Say ‘no’ to status quo. They’re thirsty for knowledge and innovation.”

The article quotes a number of local industry professionals, including Janette Larkin, publisher of Business Publications Corporation Inc., and Art Slusark, vice president of corporate communications and government relations at Meredith Corp.

News & Publishing

Events are paying off for publishers

By Gretchen A. Peck

Publishers understand the need to diversify, and there are plenty of smart channels in which to extend editorial brands, including live and virtual events. Events have the potential to unlock new revenue, solidify audience engagement, and bolster advertisers’ integrated marketing campaigns.

But hosting events is risky business. A poorly attended one can quickly put a dent in an otherwise healthy P&L. One marred by poor planning can damage a publication’s brand or turn off event sponsors. Logistically speaking, events are complicated to plan, market, and execute.

Here publishers share 5 hard-won tips for making events a success.

Read more at: https://www.pubexec.com/article/events-are-paying-off-publishers/

Published by Publishing Executive magazine, December 2014

News & Publishing

Data-Driven Publishing

By Gretchen A. Peck

Sophisticated knowledge about your readers — how they consume your content and what they care about — can lead to compelling opportunities for advertisers.

Read more at: http://digitaleditions.napco.com/publication/?i=195935#{“issue_id”:195935,”page”:26}

Published by Publishing Executive magazine, February 2014

 

News & Publishing

How to reach the next generation of readers

By Gretchen A. Peck

Like seemingly every other magazine category, teen and young-adult titles have taken a beating in the past decade, with consolidation and the print advertising downward spiral forcing the closure of renowned brands — 16, YM, Teen, Teen Beat, Teen People, just to name a few. As retailers cowered or went dark across the nation, print magazines lost some of their best distribution allies-especially teen titles, many of which rely on those single-copy sales.

Publishing Executive asked publishers and editors about the challenges of publishing for this audience-to print, the web, and mobile devices-and how they’ve been able to compel young readers to love to read magazines. While the content in this category runs the gamut from celebrity insights to science and technology, there are some important commonalities among this target demographic: This generation of young readers is smart, articulate — opinionated even — and tethered to their smartphones.

Read more at: https://www.pubexec.com/article/smart-interactive-content-keeps-teens-young-adult-readers-engaged/

Published by Publishing Executive magazine

News & Publishing

Des Moines is fertile ground for publishing

By Gretchen A. Peck

David Byrne of Talking Heads fame recently passed through Des Moines, Iowa for the 80/35 Music Festival. He wrote about his time there-the bucolic setting, the public spaces, restaurants, the library, and a visit to the local bike shop. “Life here seems to be more or less middle class (the middle class doesn’t seem to have been gutted here as it has been in many other towns), and there are amenities like the riverfront, bike trail networks, ball fields, and water sports that show that the city cares about its citizens,” Byrne opines in his blog.

Read more at: https://www.pubexec.com/article/fertile-ground-publishing/

Published July 2013, Publishing Executive magazine