News & Publishing, Printing and Imaging

Data, Technology and Digital Readers are Shaping How the Printed Newspaper Looks Today

By Gretchen A. Peck

If newspaper design had a motto, it might be: “Stick to the format. The design and layout is the brand.”

And that remains true today with iconic titles of newspapers rendered in familiar fonts and layouts that are distinctive in their own right. Think of how familiar and distinctive a title like USA Today is when you flip through the pages. The color, the layout, the way the headlines grab your attention—all part of the brand.

Newspaper publishers, by and large, have always understood this. But the notion that printed newspapers’ design should never deviate from the template is being challenged, and it’s because of digital and mobile publishing and the rising cost to paper. Still, that hasn’t stopped publishers from experimenting with their print product.

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News & Publishing

Making a Connection with Interactive Children’s Books

Publishers deploy low-tech and high-tech content to engage kids and get them invested in reading.

By Gretchen A. Peck

Though the very word “interactivity” conjures images of electronic gadgets, things to swipe, and other bells and whistles, it isn’t a new concept for children’s books. Publishers have been designing interactive content for quite a long time.

“There have been-literally, across centuries-any number of books that could be considered interactive,” says Christopher Franceschelli, president and publisher of Brooklyn-based Handprint Books. “There were books with pop-up elements dating back to the 16th Century, and an extensive pop-up industry in Germany in the 19th Century. There was a renaissance for those here in the States during the 1960s and 1970s. And we’ve had sticker books, books with die-cut elements, scratch-and-sniff books, and holographic inserts. If you can think of it, it already exists, so there has been a long tradition of interactive books, long before the first ebook was ever contemplated.”

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Published by Book Business magazine, August 2014

Printing and Imaging

Special Effects: Sticky Images

By Gretchen A. Peck

Sticky graphics—that’s what print buyers want. Whether artists or marketers, they share a common goal to create images that grab attention and leave an impression, images that compel you, and perhaps even haunt you. Sometimes the vision calls for those images to become part of the environment, to be stuck on a wall, wrapped around architecture, placed over windows, and all kinds of surfaces.

It’s not unusual in large format graphics to print to interesting substrates that are both visually intriguing and install challenged. Specialty substrates—such as metallic and chalkboard—with adhesive applications abound, but print service suppliers must be both left- and right-brained when choosing among them. Print buyers look to the print provider for technical and performance guidance, as well as creative insight into how ideas may be achieved.

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Published by Digital Output magazine, February 2014