Social media can be a minefield for journalists to navigate today. Social platforms are a great tool for extending the reach and impact of reporting, and it’s also part of our everyday non-professional lives, as well. It’s a way to communicate with friends and family, a way to make connections, network, socialize, have a say in our communities, and even find love.
But being active participants in the social scene comes with obstacles. Social opens journalists up to public scrutiny in a way that bylines alone never did. It can paint us as targets for bad actors, and set us up for condemnation over our judgments about what we share professionally and personally.
Think about the common practice of “liking” someone else’s post. As a person in news, there may be many reasons to do that. I’ve used a “like” to bookmark a post I want to expediently revisit. I’ve hit the thumbs up to boost the journalism itself because I feel the reporting is important and am glad the outlet invested in it. These aren’t necessarily endorsements or affirmations of the “message” of the post, but from time to time, I’ll like a post because I do “approve of this message.” So, there are nuances here, yet even a simple “like” can get a journalist in hot water today, as we saw just recently occur at the BBC.
At E&P, we wanted to take a closer look at how news media publishers are addressing dilemmas about professional conduct on social platforms. We found many don’t have formal policies in place beyond their long-standing ethics rules, but quite a few are considering how to formalize a policy, so there are no gray areas when issues arise. I was heartened to speak with a number of editors who trust their reporters to act responsibly in social scenarios and, in fact, give them a great deal of leeway to still participate in social circles without fear of oppressive oversight and penalty.
At the link, check out my conversations with a few of those thoughtful editors:
Gretchen A. Peck 