Tag: Radio

The host of NPR’s TED Radio Hour speaks about audio storytelling and a recent partnership with Columbia University Irving Medical Center

Often when I speak with people around the news world, I learn something new. Each interview offers me a fresh professional perspective on journalism, storytelling, audience and business models. My conversation with NPR’s Manoush Zomorodi did that and more. 

Zomorodi is the esteemed and well-sourced host of NPR’s TED Radio Hour. She recently found a new way to “engage audience” by enlisting listeners in a cooperative study with Columbia University’s Irving Medical Center. The project began with Zomorodi’s personal reflection on how technology—a topic she often covers on her show—was impacting her energy level, her focus, and overall health. 

She learned of a study that indicated that our sedentary lifestyles, exacerbated by the time we spend on digital devices, was profoundly harmful. But there was also good news. A little bit of “gentle movement” every 30 minutes could potentially offset the harm. She wanted to test the theory, and so the partnership with Columbia’s scientists did just that. 

At the link, read about my conversation with Zomorodi for Editor & Publisher. Professionally, she taught me a new way to “engage audience,” quite literally, but her work also changed the way I approach my own health. In news speak, it was impactful. 

https://www.editorandpublisher.com/stories/nprs-manoush-zomorodi-engages-audience-in-scientific-study,248352