By Gretchen A. Peck
It used to be that one could look at an organizational chart for a newspaper and find roles and responsibilities neatly divided into categories that made perfect sense: Editorial, Advertising, Production, Business. And the people who made the newspaper miraculously appear every day on the newsstand, in the mailbox, or the front porch? They had easy-to-understand titles, too, like reporter, editor, circulation manager, publisher, and ad sales.
A lot of those titles still exist and remain vital to producing a newspaper. But the organizational chart is beginning to morph, pulled and stretched in new directions by economics, consumer preferences, technology, and a timely collision of new media and old media.
Read more at: http://www.editorandpublisher.com/feature/the-new-look-of-the-news-businesss/
Published by Editor & Publisher magazine, December 2013
Gretchen A. Peck 