News & Publishing

The New Look of the News Business

By Gretchen A. Peck

It used to be that one could look at an organizational chart for a newspaper and find roles and responsibilities neatly divided into categories that made perfect sense: Editorial, Advertising, Production, Business. And the people who made the newspaper miraculously appear every day on the newsstand, in the mailbox, or the front porch? They had easy-to-understand titles, too, like reporter, editor, circulation manager, publisher, and ad sales.

A lot of those titles still exist and remain vital to producing a newspaper. But the organizational chart is beginning to morph, pulled and stretched in new directions by economics, consumer preferences, technology, and a timely collision of new media and old media.

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Published by Editor & Publisher magazine, December 2013


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