Printing and Imaging

Prototyping and Short-Run Packaging

By Gretchen A. Peck

Without question, digital inkjet has transformed virtually every segment of the print industry—commercial print, sign and graphics, books, and publications. Many predicted that digital inkjet would also transform packaging—not in the sense that long-run inkjet production would entirely replace more traditional print methods like flexography, screenprinting, and offset. Rather, it was seen as an enabler to the creative process, allowing for better comping, prototyping, and in some cases, short-run production.

However, since the advent of quality roll-fed and flatbed print engines, digital inkjet printing has yet to live up to its packaging potential.

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Published by DPS Magazine, July 2014


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