Printing and Imaging

Packaging Promises

By Gretchen A. Peck

There’s been a lot of punditry and speculation about how digital print will impact packaging printing, whether it would go the way of commercial print, with shorter print runs and variable data-driven versioning. However, after more than a decade of predictions that digital print—narrow and wide format—would forever alter the packaging landscape, they’ve yet to manifest.

When having a conversation about “packaging,” it’s important to be specific about its sub-segments, suggests Simon Lewis, director, strategic marketing for Hewlett-Packard’s (HP) Indigo Division, who categorizes package printing as labels and label-like products such as shrink sleeves, folding carton, flexible packaging, and “others,” which include specialty packages produced using more exotic media such as metal and glass.

Read more at: http://www.dpsmagazine.com/packaging-promises/

Publishes by DPS Magazine, May 2014

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s