By Gretchen A. Peck
Circulation, as a newspaper organization discipline, is so much more complex now than it was even 20 years ago, when the Internet and digital media were in their infancy. The roles and responsibilities have changed, and the skills that the new breed of circulation professional must possess are diverse, dynamic, and often data-driven.
Read more at: http://www.editorandpublisher.com/feature/igniting-the-base-reimagining-circulation/
Publishing by Editor & Publisher magazine, March 2014
Gretchen A. Peck 