By Gretchen A. Peck
Audio is a platform unlike any other, in that it closes the distance—physically and cognitively—between the listener and host and guests. In conversations with people who podcast, you’ll hear the word “intimate” used a lot to describe the relationship between listener and the voices emanating from their earbuds. It’s as if there’s no one else in the equation, as if you’re being told a story just for you.
For news organizations increasingly reliant on audience more than advertising, audio is proving to be a platform that makes those connections, builds trust and familiarity, and solidifies those relationships.
Read on at Editor & Publisher magazine: https://www.editorandpublisher.com/stories/the-podcast-revolution,196969