News & Publishing

The Podcast Revolution

By Gretchen A. Peck

Audio is a platform unlike any other, in that it closes the distance—physically and cognitively—between the listener and host and guests. In conversations with people who podcast, you’ll hear the word “intimate” used a lot to describe the relationship between listener and the voices emanating from their earbuds. It’s as if there’s no one else in the equation, as if you’re being told a story just for you.

For news organizations increasingly reliant on audience more than advertising, audio is proving to be a platform that makes those connections, builds trust and familiarity, and solidifies those relationships.

Read on at Editor & Publisher magazine: https://www.editorandpublisher.com/stories/the-podcast-revolution,196969

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