News & Publishing

The Side Hustle: What Do Newspapers Gain by Having Their Journalists Appear on TV and Radio?

By Gretchen A. Peck

For the penultimate segment on “Hardball with Chris Matthews” each weeknight, Matthews queries his panel of journalists and pundits—often with at least one reporter representing a major-market newspaper—challenging them, “Tell me something I don’t know.”

His branded phrase not only introduces the segment, it exemplifies one of the benefits of having journalists appear as guests on broadcast news programs. Reporters remain excellent sources themselves of researched, vetted and well-sourced information. Their appearances and expertise on the topics of discussion lend both content and credibility to broadcast news programs.

And there are obvious professional gains for the journalist—who has a brand and a byline to protect—and to the newspaper’s brand, which benefits from audience reach and an opportunity to evangelize its reporting.

Still, as some newspaper journalists have learned, appearing on broadcast news programs can occasionally come with some unwanted attention too.

Read more at: http://www.editorandpublisher.com/feature/the-side-hustle-what-do-newspapers-gain-by-having-their-journalists-appear-on-tv-and-radio/

Editor & Publisher magazine, October 2018 issue

 

 

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