I’ve long appreciated the concept of hyperlocal news. What better way to make communities and neighborhoods feel seen and heard than to cover the news expressly for them and about them? We’ve seen news outlets like Block Club Chicago and Trib Total Media have rousing success taking a street-level neighborhood approach to news.
I was pleasantly surprised when E&P’s Robin Blinder and Mike Blinder returned from Borrell Miami this spring with a new story in hand about hyperlocal news—TV and radio broadcasters leveraging their brands and trustful audiences to launch hyperlocal digital sites and streaming services. So, I followed up with Gordon Borrell to get his take on why hyperlocal news was seeing a renaissance of sorts and followed up with three media executives in the throes of starting up new hyperlocal media properties. Here are their stories:
#communitynews #hyperlocalnews #TV #Radio #Streaming #digitalmedia
Gretchen A. Peck 