Among our news community, we frequently talk about “trust in news” and how it has eroded to dangerous levels. I’d suggest there are myriad reasons for that, including some that date back centuries. The press has always been a convenient punching bag. When people don’t like what they read, they naturally want to discount the information.
Some of the phenomenon is patently new, as we’ve seen with the increase in “lawfare” suits designed to chill journalists and shutter news organizations outright. There’s also the toxic political rhetoric, even shouted from the highest offices in the land, expressly to make people doubt watchdog and accountability reporting.
Now, we’re contending with Artificial Intelligence (AI), too, which is training people to doubt what they read and view.
Some of it is well-deserved. The press doesn’t always get the story right, especially in the rush to report first. Quality journalists among the American media are contrite when it happens, acknowledging their mistakes and offering corrections or retractions. Far too many outlets masquerading as trusted sources of news peddle misinformation and never acknowledge their failures to report accurately. That’s harmful, industry-wide.
I’d suggest the public also has a cynical view of how news is gathered and produced when they hear about strategic misdeeds, such as tabloid-style “catch and kill” stories — for example, when an adult film actress’ story about an affair with a politician never sees the light of day because the publisher and the porn star are paid to suppress it. It’s easy for the public to conflate that kind of “news” with what earnest, professional journalists produce day-in, day-out.
Indeed, there are many reasons — deserved and not — for the lack of trust in news today, but the important thing is that we’re thinking about it as an existential threat and doing our best to counter it. That’s why I’m bullish on The New York Times decision to convene a “trust team” that’s keenly focused on this issue.
At the link, read about my conversation with Edmund Lee, editor of The Times’ trust team and one of the ways they’ve built more transparency and familiarity into the display of news.
#newsmedia #journalism #TheNewYorkTimes
Gretchen A. Peck 